Food ordering platform Swiggy on Thursday introduced the growth of its side road meals distributors program to 125 towns below the Prime Minister Street Vendor’s AtmaNibhar Nidhi (PM SVANidhi) scheme.
In the primary section, the corporate will onboard 36,000 side road meals distributors to whom the mortgage has been allotted in 125 towns on its platform, Swiggy mentioned in a observation.
This follows a pilot that Swiggy initiated with the Ministry of Housing and Urban Affairs (MoHUA) in Ahmedabad, Varanasi, Chennai, Delhi and Indore, in which it has already onboarded over 300 side road distributors on its platform, it added.
At the time of onboarding, all distributors can be registered with Food Safety and Standards Authority of India (FSSAI) and supplied with a Food Safety Training and Certification (FOSTAC) in partnership with FSSAI and their empanelled companions, Swiggy mentioned.
“As a platform committed to bringing the widest choice of food to the doorsteps of consumers safely and hygienically, we’re delighted to bring them their favourite street food which they have been missing for many months now,” Swiggy COO Vivek Sunder mentioned.
Street distributors are integral to the meals tradition in India and, “we thank the Ministry of Housing and Urban Affairs for giving Swiggy the opportunity to do our bit to help them adapt to the ‘new normal’ and embrace and thrive in the digital economy,” he added.
The corporate has created a devoted workforce to ceaselessly discover and establish iconic, well-liked, and proven-safe side road distributors at the platform, Swiggy mentioned.
On the advance, Rajesh Gupta a side road seller who runs Shree Ram Chaat Bhandar in Varanasi mentioned: “As COVID-19 restrictions came into effect, all customers, including those who regularly came to my stall stopped, putting a lot of stress on me”.
“I’m grateful for this new scheme by the government and this initiative by Swiggy that is helping vendors like me use mobile technology for the first time to reach customers,” he added.